BUSINESS
PLAN ELEMENTS
A successful business plan must achieve the following:
- Be appropriately arranged, with an executive summary, a table of contents, and its chapters in the correct order
- Be the right length and have the right appearance
- Give a sense of what you and your company expect to accomplish
- Explain in quantitative and qualitative terms the benefits to the user of your company's products and services
- Present hard evidence of the marketability of the products and services
- Justify financially the means chosen to sell the products and services
- Describe the manufacturing or operating process and associated costs
- Portray management as an experienced team with complementary business skills
- Contain believable financial projections; with key data explained and documented
Download a Sample Outline of a Business Plan
